Kate Haranis thinks you deserve to be known and understood for what you do best.

She has spent my career helping brilliant, capable people finally sound as good as they actually are. She believes that a good visibility and reputation strategy is the single greatest strategic advantage you have in the most crowded landscape in history—and that being seen and understood by the right people is the key to fulfilling your own purpose.

Kate has earned thousands of meaningful media placements, ghostwritten hundreds of bylines and speeches, and trained dozens of senior and rising executives in effective, authentic storytelling. She founded Haranis & Company, a strategic communications and reputation consultancy, and created PR Hype Girl as a resource for professionals who are done waiting for their work to speak for itself.

Her clients range from Fortune 500 companies and medtech innovators to individual executives and founders who are well-respected in their existing circles…but somehow invisible everywhere else. If you aren’t known beyond your existing circles, you’ll have a hard time growing your impact beyond your current status. One thing she’s learned is that everyone needs a PR Hype Girl!

She listens until she can name the thing her clients have been circling without being able to land on. The language she builds with them doesn't feel like messaging; it feels like finally finding the words. Clients consistently describe leaving her engagements not just with better content and strategies, but with more confidence in how they talk about themselves in every context.

That combination of confidence + reputation strategy unlocks next-level growth, because no one can invest in you if they don’t know who you are.

Before founding Haranis & Company, Kate built her expertise in high-stakes communications environments including Boston Scientific, Dana-Farber Cancer Institute and leading independent PR firms.

Kate’s big idea: being thoughtful about how you show up in the world is better than “just be yourself” and never needs to be fake. You can choose when to play the game and when to change it if you have the right language.

Kate has been featured as a guest expert on Nine to Thrive: The Well-Being Podcast and The Joy CEO Podcast, and she’s been featured and quoted in places ranging from the Boston Globe and Boston Business Journal to HerAgenda and Girlboss and even the New York Times. She’s based in Massachusetts and works with clients anywhere, when she’s not joking and playing with her family, or going to Pilates or hip-hop dance class with friends.